The Harvard Family Research Project separated from the Harvard Graduate School of Education to become the Global Family Research Project as of January 1, 2017. It is no longer affiliated with Harvard University.
|
All Publications & Resources |
|
Public Communication Campaign Evaluation: An Environmental Scan of Challenges, Criticisms, Practice, and Opportunities
This report presents what has been happening in the field of public communication campaign evaluation in recent years. It examines evaluation challenges, criticisms, and practice and includes sections on relevant theory, outcomes, and useful methods for designing evaluations. It ends with opportunities for the road ahead.
From the Director's Desk
An introduction to the issue on Strategic Communications by HFRP's Founder & Director, Heather B. Weiss, Ed.D.
Pitching Policy Change
Marielle Bohan-Baker, from Harvard Family Research Project, presents some of the challenges voiced by communications experts in interviews about the use and evaluation of mass media initiatives.
Coming of Age in the Information Age
Jacqueline Dugery of the Pew Partnership for Civic Change offers some innovative ways to build on organizational learning to engage in strategic communications campaigns.
Engaging the Media as Partners in Teen Pregnancy Prevention
Sarah Brown, Director of the National Campaign to Prevent Teen Pregnancy, describes the unique way in which the Campaign has enlisted the support of “unusual suspects” in its efforts to improve child well-being and reduce child poverty.
KIDS COUNT Self-Assessment: Bridging Evaluation With Strategic Communication of Data on Children & Families
Deborah Morgan of KIDS COUNT describes how the initiative used an integrated self-assessment evaluation design to incorporate strategic communications into its long-term vision to improve child well-being.
Covering Kids: Outcome Evaluation Proves Campaign Value
HFRP offers the Covering Kids strategic communications campaign as an example of how a strategic communications campaign can be strengthened by using a research and evaluation framework.
A Conversation With Susan Nall Bales
The Media: A Tool for Change?
Taj James gives examples of how, through the activities of Coleman Advocates for Children and Youth, young people were empowered to use the media to achieve their organizing goals.
Challenging the Norm in Welfare Reform Reporting
Danielle Hollar and Julia Coffman of HFRP reveals the results of HFRP's review of the ethnic media's coverage of welfare reform and how it suggests the messages can be framed for a greater effect.
The ABCs of Strategic Communications
This article details the process of designing a plan for strategic communications as discussed in The Jossey-Bass Guide to Strategic Communications for Nonprofits, written by Kathy Bonk, Henry Griggs and Emily Tynes, 1999.
Strategic Communications
The Winter 2001 issue focuses on the increasing importance of strategic communications in nonprofits, examining how to best create, produce, and evaluate communications strategies. The issue features communications campaigns and their evaluations, a conversation with a top communications professional, and information and resources for designing and evaluating strategic communications initiatives.
Ask the Expert
HFRP asked two experts, Karen Lake, Director of Communications for the W.K. Kellogg Foundation, and Grant Oliphant, Director of Planning and Communications for the Heinz Endowments, to address the role of strategic communications in philanthropy today.
New & Noteworthy
The New & Noteworthy section features an annotated list of papers, organizations, initiatives, and other resources related to the issue's theme of Strategic Communications.
Making the Case for Children
William Novelli, President of the National Center for Tabacco-Free Kids, writes about implementing an information campaign to inform citizens and policymakers about children's health.
Bringing It Home: Supporting the Local Use of Data
Mary Wagner and Shari Golan of SRI International share information from their evaluation of California's Healthy Start School-Linked Services Initiative and the use of evaluation information at local sites.
Evaluating Communications Strategies: Learning From the Communications for Child Protection Project
Richard Brandon and Andrew Gordon from the University of Washington describe how they are evaluating the effectiveness of communications strategies aimed at strengthening the linkage between public opinion and public policy.