The Harvard Family Research Project separated from the Harvard Graduate School of Education to become the Global Family Research Project as of January 1, 2017. It is no longer affiliated with Harvard University.

Terms of Use ▼

• Permission to Use Materials: In consideration for your agreement to the terms and conditions contained here, the President and Fellows of Harvard College, c/o the Harvard Graduate School of Education, grant you a personal, non-exclusive, non-transferable license to access and use Harvard Family Research Project publications hosted on the Global Family Research Project Site.
• User may download material from the Site only for User's own personal, non-commercial use. User may not otherwise copy, reproduce, retransmit, distribute, publish, commercially exploit or otherwise transfer any material. The burden of determining that use of any information, software or any other content on the Site is permissible rests with User.
• User will seek permission or licensing for any commercial use requests from the Harvard Graduate School of Education Office of Sponsored Projects.

• Home
• Research Areas
  • Complementary Learning
  • Family Involvement
  • Out-of-School Time
  • Early Childhood Education
  • Evaluation
  • Other Research Areas
• Publications & Resources
  • Search Publications
  • Browse Our Publications
  • Publications Series
  • Copyright and Reprint Permissions
• HFRP News
  • News & Announcements
  • Blog: New Directions in Family Engagement
  • In the Media

• Complementary Learning
• Family Involvement
• Out-of-School Time
• Early Childhood Education
• Evaluation
  • Overview
  • Projects
  • The Evaluation Exchange
  • Publications & Resources
• Other Research Areas

• Large text size
• Normal text size
• Small text size

This paper examines how communication campaigns with different purposes (individual behavior change and policy change) have been evaluated. It offers a discussion of theories of change that can guide evaluation planning, along with five case studies of completed campaign evaluations. Each case study includes lessons from the evaluation and the paper finishes with a set of cross-case-study lessons gleaned from these evaluations and others.

Free. Available online only.