The Harvard Family Research Project separated from the Harvard Graduate School of Education to become the Global Family Research Project as of January 1, 2017. It is no longer affiliated with Harvard University.

Terms of Use ▼

• Permission to Use Materials: In consideration for your agreement to the terms and conditions contained here, the President and Fellows of Harvard College, c/o the Harvard Graduate School of Education, grant you a personal, non-exclusive, non-transferable license to access and use Harvard Family Research Project publications hosted on the Global Family Research Project Site.
• User may download material from the Site only for User's own personal, non-commercial use. User may not otherwise copy, reproduce, retransmit, distribute, publish, commercially exploit or otherwise transfer any material. The burden of determining that use of any information, software or any other content on the Site is permissible rests with User.
• User will seek permission or licensing for any commercial use requests from the Harvard Graduate School of Education Office of Sponsored Projects.

• Home
• Research Areas
  • Complementary Learning
  • Family Involvement
  • Out-of-School Time
  • Early Childhood Education
  • Evaluation
  • Other Research Areas
• Publications & Resources
  • Search Publications
  • Browse Our Publications
  • Publications Series
  • Copyright and Reprint Permissions
• HFRP News
  • News & Announcements
  • Blog: New Directions in Family Engagement
  • In the Media

• Publications & Resources
  • Search Publications
  • Browse Our Publications
  • Publications Series
  • Copyright and Reprint Permissions

• Large text size
• Normal text size
• Small text size
• Print this page

This report presents what has been happening in the field of public communication campaign evaluation in recent years. It examines evaluation challenges, criticisms, and practice and includes sections on relevant theory, outcomes, and useful methods for designing evaluations. It ends with opportunities for the road ahead.

Free. Available online only.